Mark Investigations / Corporate Identity
This project was a serial investigation dealing with the process and methods of creating corporate mark design. The focus of this problem was to design a mark that communicates a company’s central idea in a clear, simple and memorable way. That included doing research on each company and determining what message the mark should communicate. Six types of marks were studied: Monogram, Logotype, Symbol, Glyph, Alphaglyph and Combination. 18 marks were designed in total.


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