Good Vibrations / Short Term Identity

The Victory Motorcycle Rally in Des Moines, Iowa was the result of a location and event chosen at random. Ultimately, the purpose of the project was to find a realistic relationship between the location and the event, utilizing it to develop the other parts of the project. The relationship used here was Victory Motorcycles being American made bike and Des Moines Iowa known as a nationally recognized all-American city. The goal was to develop a campaign around the event that could be sent out as a promotion. All of the collateral was required to fit within a self-contained mailer. The mailer contained a book, poster, soundtrack, event reminder, and brand magnets. Actual Size: Book 5"x7"


|