East 185th Street / Applied Identity Program
The intended purpose of this project was to develop an in-depth corporate identity program. The brief called for an extended application of various components. Working with a final mark developed in a previous Corporate Identity mark investigation. The East 185th Street Community was chosen as the client. The goal was to develop a neighborhood commercial street character that helped distinguish it from other areas in Cleveland. East 185th Street is community bursting with character and heritage. The objective was to encapsulate all of this into one program. Pieces for this project included a shopping bag with printed gussets and blank a blank front for business to print on, an informational pedestrian signage system, extended branding manual, community website, promotional print brochure and vacant building window posters and more. All of the pieces were designed around the tagline "Believing in the Power of Community". East 185th street offers a community experience that cannot be found anywhere else in Cleveland. Actual Size: Huge


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